Entrepreneurship and Business Vitality

We are currently in the process of collecting New North Regional data regarding entrepreneurship, which will be included on the NEW Launch Alliance platform when completed.  

To learn more about the NEW Launch Alliance, please visit:

New North New Launch Alliance Logo - subtext, supporting business discoveries and idea creators in Northeast Wisconsin

Business Formation Statistics Wisconsin State Level Data


Image from Business Formation Statistics from the US Census Bureau - Map of US showing business applications in the state of Wisconsin, Bar chart underneath by year that shows the year to year percentage change in business applications in Wisconsin

Small Business Job Trends


For data on Small Business Job Trends – by State, MSA or County please go to: youreconomy.org

Job Gain/Loss Snapshot – 2019 Details of Job Gain/Loss in Wisconsin


Two circle charts showing job gain in 2019 of 321,000 jobs, and job loss in 2019, showing 306,000 jobs.

New North Business Size

New North Business Size Graphic