Industry Cluster Identification

Executive Summary:

  • The highest ranked cluster in the New North is Food Process and Manufacturing, with a score of 61 (out of 100) points.

  • The average cluster score for the New North is 33 points. This is not a benchmark against other regions; it only compares the relative performance of your clusters to each other. Clusters ranked higher than 33 are above average for your region, while clusters ranked lower than 33 are below average.

  • Top clusters must have a score of at least 38, while bottom clusters must have a score of 27 or less. These thresholds are determined by applying the average deviation (plus or minus 6) to the average cluster score 33.

Industry Clusters


Aerospace industry cluster informational graphic. Bio-Health industry cluster informational graphic. Energy, Power and Control industry cluster informational graphic.



Food and Beverage industry cluster informational graphic. Manufacturing industry cluster informational graphic. Forest Products industry cluster informational graphic.

Pulp, Paper, and Converting industry cluster informational graphic. Transportation and Logistics industry cluster informational graphic.

New North Tourism Industry

New North accounts for 20% or more of the Direct Visitor Spending, Employment, Total Labor Income, and State and Local Taxes generated in Wisconsin.